Volume is capped by editor hours
Retainers priced per deliverable get squeezed when each clip needs a full manual pass. Compressing selection and cleanup is what moves the ratio.
Solutions
Produce client short-form at scale from long source sessions.
Create client short-form at scale from long source sessions.
Start creating →Agency short-form economics are decided by how many deliverables an editor can turn around per source session. When every clip requires a manual pass to find the moment, crop it and caption it, margin scales linearly with headcount.
What actually slows this work down.
Every client sounds and looks different
Caption styling, pacing and framing have to shift per brand, so a rigid template does not survive contact with a real roster.
Clients approve before anything ships
Review has to happen while changes are still cheap. Adjusting a transcript or a cut before render avoids re-exporting the whole batch.
The workflow
How the loop runs.
AI assists the search and the cleanup. The judgment about what deserves to be published stays with you.
- 01 Ingest the client session recording
- 02 Pull candidate moments and cut the roster down to the deliverable count
- 03 Apply that client’s caption style and framing
- 04 Share for approval, then export the finished batch
For agencies: common questions.
Can I keep separate settings per client?
Caption styles and framing are chosen per project, so each client’s output can follow its own look.
How many clips can one session produce?
That depends on the source. A substantive hour-long session typically supports several deliverables without stretching weak material.
Does this replace our editors?
It removes the repetitive search-and-cleanup pass. Judgment about what a client should actually publish still sits with the team.
See the product overview on Reelsmith, browse the individual tools, or read the edit room guides.
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